Sheetz will carry Hint Water's top six SKUs: Blackberry, Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Raspberry-Lime and Strawberry-Kiwi.
The Hint brand recently updated the product's label, designed to catch the consumer's eye while offering increased focus on the brands pure ingredients proposition. The [image-nocss] new labels have become a crucial part in increasing sales and brand recognition, the company said.
"Hint is continuously looking to reach a wide range of consumers and we look forward to working together to offer everyone from soccer moms to commuters a delicious and healthy option," said Kara Goldin, CEO of Hint Inc. "This is Hint's first venture into the convenience channel, and we are thrilled to begin this relationship with Sheetz."
"We are excited to bring Hint Water into our stores just in time for summer tourist season," said Josh Campbell, beverage sales manager at Altoona, Pa.-based Sheetz. "It is so important to offer our consumers healthy options to stay hydrated as they hit the road, and we know that Hint will be a great addition to our shelves."
Hint, whose mantra is "Drink Water, Not Sugar," was created by Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no-calorie beverage to give her family. Hint Essence Water launched in 2005,
Sheetz operates more than 360 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.