Wrestling legend Hulk Hogan is entering the beverage-industry ring.
The WWE Hall of Fame wrestler, whose real name is Terry Bollea, has launched Real American Beer, a premium American-made light lager.
The official launch begins on June 13 with Hulk Hogan and the team at Seminole Hard Rock Hotel & Casino in Hollywood, Florida, and on June 14 at MacDill Air Force Base and Hard Rock’s Tampa Bay location.
“We’re thrilled to team up with Hulk Hogan for the launch of Real American Beer,” said Jim Allen, Chairman of Hard Rock International. “Given our past successes together, I’m confident Real American Beer will be a sensation for our guests, and we look forward to serving it at select Hard Rock venues across the country.”
The beer will launch in Minnesota on June 17, Missouri on June 20, and Colorado on June 24, with local launch events planned in each state.
Brewed with “100% North American ingredients,” Real American Beer contains a 4.2% alcohol by volume (ABV). The company has secured distribution across 17 states this summer and will be launching with retail partners, including Albertsons, Sam’s Club, Walmart and more.
“Real American Beer is bringing America together, one beer at a time,” said Hulk Hogan. “We’ve formed an all-star team to make it happen, and I'm excited to introduce Real American Beer to fans and beer lovers everywhere.”
The company is led by CEO Terri Francis, who previously served as vice president of the investment and innovation group within Anheuser-Busch InBev.
In addition to retail stores in the United States, Real American Beer will be available in bars and restaurants in the launch markets, including Hard Rock Hotels and Casinos, select Hooters of America locations nationwide and on U.S. military bases.
A lineup of Real American Beer merchandise and apparel is also now available for purchase globally from its online store.
Hulk Hogan’s venture in the beer business follows in the footsteps of WWE superstore Dwayne “The Rock” Johnson who co-founded the energy drink ZOA Energy.
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