VISTA, Calif. -- Javo Beverage Co. Inc. is collaborating with Dallas-based 7-Eleven Inc. on the launch of a line of fountain-dispensed specialty iced coffee and latte beverages in five flavors. Customers can prepare the cold drinks themselves at the 7-Eleven self-service coffee bar as easily as purchasing a soda or brewed hot coffee.
The ready-to-drink beverages meet a 7-Eleven customer need for cold coffee beverages, the retailer said. Flavors include Mocha Latte, French Vanilla Latte, Colombian Iced Coffee, Hazelnut Iced Coffee and Columbian Decaf [image-nocss] Iced Coffee. The product line has been tested and fine tuned at 200 locations since August 2005 and is being expanded more broadly across the Northeast and Upper Midwest.
Gary Lillian, Javo's president, said Javo has captured the core varieties of a specialty coffee shop and made them available in a convenient dispensing format. It designed the program for 7-Eleven operators with high traffic who want to keep sales up without adding additional staff to dispense the drinks. All the new products are made with gourmet fresh brewed coffees. They are available in one-gallon dispenser packs that fit commonly available cold drink dispensers.
Based in Vista, Calif., Javo manufactures coffee and tea-based dispensed beverages, drink mixes and flavor systems. It has commercialized a proprietary brewing technology that yields fresh brewed coffees and teas that are flavorful, concentrated and stable, the company said. As a result, they have broad applications in the foodservice, food manufacturing and beverage industries. For foodservice operators, Javo makes it possible to serve hot coffees and cold specialty coffee beverages from convenient dispenser-based systems. It also assists food and beverage processors seeking authentic and robust coffee and tea flavors with the development and supply of customized ingredients for their packaged foods and ready-to-drink beverages.
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