Beverages

Jones Soda, ICEE Pair Up for New Flavors

Cherry to be released in limited-edition bottle
Jones and ICEE
Photograph courtesy of Jones Soda Co.

SEATTLE — Jones Soda Co. and The ICEE Co. are pairing up to make new flavors for each brand.

Jones Soda is using ICEE’s Cherry flavor as the newest entry in its special release program, which features limited-edition flavors that change every few months. The bottled version of the ICEE Charry flavor combines the familiar Jones Soda label design with the ICEE logo and a whimsical drawing of ICEE’s bear mascot, according to Jones Soda.

Jones Soda also plans to sell ICEE’s Cherry and Blue Raspberry flavors as a feature item from May through September at retailers in the convenience-store, grocery and dollar channels.

Jones Soda also created a new Mango Melon flavor for ICEE to offer as an option to customers in retailers like c-stores or quick-service restaurants (QSRs). Meijer has already agreed to include the flavor in its ICEE machines in its c-stores in the second and third quarters, Jones Soda Co. said.

“This partnership advances a strategic growth plan that has delivered five consecutive quarters of increased revenues and profitability, driven in part by line extensions like our special release program and mass-market variety 12 packs,” said Eric Chastain, president of the Jones Soda Beverage Division. “It’s not only a way to introduce new retail flavors but also a promising outlet for growing our foodservice business. And most importantly, it’s a natural fit between two iconic brands that consumers know and love. That’s a recipe for success.”

Jones Soda Co., Seattle, markets and distributes premium beverages under the Jones Soda and Lemoncocco brands. It’s known for its premium sodas and packaging that incorporates photos sent in from its customers.

The ICEE Co. is owned by J&J Snack Foods Corp., Pennsauken, N.J. ICEE leads frozen innovation in the cinema, amusement, indoor recreation, c-store, mass merchandiser, QSR and fast-casual channels, according to the company. It works with more than 90% of the frozen carbonated beverage businesses across the United States.  

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