KDP Expands DSD Network

Beverage company acquires two territories
dr. pepper
Photograph: Shutterstock

BURLINGTON, Mass., and PLANO, Texas — Keurig Dr Pepper (KDP) is expanding its director-store-delivery (DSD) network after two territory acquisitions.

The beverage company reached agreements with The Red River Beverage Group and The Made-Rite Co. to acquire the manufacturing, sales and distribution rights to KDP-owned and licensed brands in 37 counties in east Texas and northern Louisiana.

The transaction will move brands like Canada Dry, A&W, 7UP and Snapple into KDP’s company owned DSD operations starting in February. In seven of the counties, the Dr Pepper brand will also move into the KDP DSD network.

"KDP is focused on ensuring that each area in which we sell our brands has a competitive route-to-market,” Derek Hopkins, president of cold beverages for KDP, said. “Our teams are well prepared to deliver excellent service to our retail customers and ensure the availability of these great brands wherever consumers shop.”

Open positions and job requirements are being discussed with employees at Red River Beverage Group and Made-Rite, KDP said. The companies did not disclose the terms of the agreements.

Burlington, Mass.-based KDP is a leading beverage company in North America, with annual revenue of more than $11 billion. Dr Pepper Snapple Group, a unit of KDP, is based in Plano, Texas.

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