Beverages

Kwik Trip to Offer Horseshoe's New Ready-to-Drink Coffee

Black Stag Lattes have less sugar than leading brands, company says
Black Stag iced lattes
Photograph courtesy of Horseshoe Beverage Co.

NEENAH, Wis. — Horseshoe Beverage Co., maker of Black Stag coffee, is introducing a new ready-to-drink (RTD) brew: Black Stag Lattes.

The drinks will be sold in October at retailers nationwide including grocery, drug and club stores, as well as La Crosse, Wis.-based Kwik Trip convenience-stores.

Black Stag Lattes are made with 100% Arabica coffee and quality ingredients and have 40% less sugar than the leading brand, according to the company. They come in four flavors: Mocha, Vanilla, Caramel and Original.

“Consumers told us they want a lower-sugar latte without sacrificing great taste,” said Pete Sawin, vice president of marketing and general manager of Horseshoe Beverage. “We are proud to provide these delicious, craft-quality coffee beverages, made in the heart of America’s Dairyland, to customers throughout the country.”

The lattes come in 13.7-ounce single-serve glass bottles and 12-pack cases.

Horseshoe Beverage, Neenah, Wis., is a manufacturer of ready-to-drink coffee and shelf-stable beverages. Its focus is on creating quality in its vertically integrated facility, according to the company.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Technomic’s 2026 State of the Menu offers foodservice strategies for c-stores

Report highlights value-driven menus, trend adoption and booming beverage categories to boost sales

Mergers & Acquisitions

Brand counts more than store count

Lessons from The Pantry, Arko and EG America reveal the risks of rapid expansion and the value of brand-focused reinvention: Morrison

Foodservice

How Arko is keeping up with QSRs

GPM Investments’ vice president of foodservice and QSR brands shares highlights of fas craves program

Trending

More from our partners