Kwik Trip to Offer Horseshoe's New Ready-to-Drink Coffee

Black Stag Lattes have less sugar than leading brands, company says
Black Stag iced lattes
Photograph courtesy of Horseshoe Beverage Co.

NEENAH, Wis. — Horseshoe Beverage Co., maker of Black Stag coffee, is introducing a new ready-to-drink (RTD) brew: Black Stag Lattes.

The drinks will be sold in October at retailers nationwide including grocery, drug and club stores, as well as La Crosse, Wis.-based Kwik Trip convenience-stores.

Black Stag Lattes are made with 100% Arabica coffee and quality ingredients and have 40% less sugar than the leading brand, according to the company. They come in four flavors: Mocha, Vanilla, Caramel and Original.

“Consumers told us they want a lower-sugar latte without sacrificing great taste,” said Pete Sawin, vice president of marketing and general manager of Horseshoe Beverage. “We are proud to provide these delicious, craft-quality coffee beverages, made in the heart of America’s Dairyland, to customers throughout the country.”

The lattes come in 13.7-ounce single-serve glass bottles and 12-pack cases.

Horseshoe Beverage, Neenah, Wis., is a manufacturer of ready-to-drink coffee and shelf-stable beverages. Its focus is on creating quality in its vertically integrated facility, according to the company.

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