Love’s Travel Stops Adds to Its Private-Label Line

New bottled water, candy options available
Love's Branded Water
Photograph courtesy of Love’s Travel Stops & Country Stores

OKLAHOMA CITY — Love’s Travel Stops & Country Stores has added Love’s Premium Water and new candy flavors to its lineup of private-label products.

Love’s Premium Water has electrolytes added for taste and health, according to the company, and comes in a 100% recyclable bottle. The water comes in a variety of sizes as well as a 24-pack case.

The Oklahoma City-based convenience-store chain also revamped its Love’s Travel Snacks line, which it launched in June 2019. New candy flavors include Sour Watermelon Jacks, Saltwater Taffy, Apple Rings, Watermelon Rings, Sour Belts and Frosted Heart Pretzels.  

“We listen to what our customers want and what they want is superior products at competitive prices,” said Mark Romig, director of merchandising for Love’s. “Based off customer feedback, we’ve added new candy options this year and removed two that didn’t resonate. We’ll continue to introduce new products to keep our shelves stocked to get our customers back on the road quickly.”

Love’s also offers its own deli products, beef jerky and hot coffee. The chain's products have superior quality at a lower price due to better control of distribution, according to Love’s.

“These lines represent Love's entrepreneurial culture of pushing for new products and services to better serve customers,” Romig said.

Love's has more than 520 locations in 41 states. The chain opened its 500th store in 2019 and has plans in 2020 to open 40 stores.

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