RENO, Nev. — MAPCO Express convenience stores now carry the award-winning Nxt Lvl Hydrogen Water with Quad-C, Nxt Lvl parent company Takeover Industries Inc. has announced.
The Franklin, Tenn.-based convenience-store chain is celebrating the rollout of Nxt Lvl with summer promotions, including offering 15 cents off a gallon of gas for MAPCO MY Reward$ loyalty program customers who buy two cans of the beverage.
“Our MAPCO relationship is an important step in furthering the strategic expansion of the Nxt Lvl brand of performance beverages across the southern United States,” said Jason Tucker, president of Takeover Industries. “We are excited that MAPCO consumers can hydrate with Nxt Lvl Hydrogen Infused Spring Water and save on gas through the MAPCO rewards program.”
Mike Costello, Takeover’s chief sales officer, added, “This is a great opportunity to build the Nxt Lvl brand. This just adds to the incredible momentum we’ve had since launching last year.”
- MAPCO is No. 25 in CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
Nxt Lvl Hydrogen Water with Quad-C, the flagship product of Reno, Nev.-based Takeover Industries, in 2021 was named best new packaged beverages bottled water product in CSP’s annual Retailer Choice Best New Products Contest.
MAPCO marks another deal for Takeover’s Nxt Lvl brand as the independent performance beverage company continues its national distribution strategy. Takeover announced in March an agreement with El Segundo, Calif.-based L.A. Libations to expand its retail presence along the West Coast.
Nxt Lvl launched in 2021 with endorsements that included boxing legend Manny Pacquiao, Grammy-winning rapper and esports gamer T-Pain and former UFC champion Anthony Pettis. Nxt Lvl’s water is sourced from a Georgia natural spring.
Franklin, Tenn.-based MAPCO, a unit of Compania de Petroleos de Chile (COPEC), operates more than 320 convenience and fuel retailing stores in the Southeast, including Tennessee, Alabama, Georgia, Arkansas, Virginia, Kentucky and Mississippi.
Takeover Industries develops new beverage products using the latest in innovative fitness technology. For 30 years, company executive have been involved in the growth and expansion of performance sports drinks and beverages including Sobe, AriZona Iced Tea, Xyience and Ignite International. The functional spring water improves energy, immunity, cognition, recovery and well-being, Takeover Industries said. It is infused with trace amounts of anti-inflammatory colloidal copper, gold, platinum and zinc. Nxt Lvl Hydrogen Water with Quad-C comes in slim, 12-ounce recyclable BPA-free aluminum cans.
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