Mike Tyson-Branded Energy Drink Gets Distribution Partnership

More than 100,000 stores involved in deal between LeanLife Health Partners, AATAC
Mike Tyson with Iron Energy Drink
Photograph courtesy of LeanLife Health

VANCOUVER, B.C. — Buying group the Asian American Trade Associations Council (AATAC) will distribute the Iron Energy Drinks product line to more 100,000 North American stores in a new partnership with manufacturer LeanLife Health Inc.

The partnership, which goes into effect immediately, will increase the visibility and sales channels of Iron Energy Drinks, which feature Mike Tyson branding and are made of a blend of caffeine, taurine and B vitamins, LeanLife Health said.

AATAC invited LeanLife Health's Iron Energy product line to run as a pilot program in 400 stores in Florida, and the sales numbers sparked an invitation to join the AATAC core program, LeanLife Health said.

“This is a tremendous opportunity for both the product line and our company,” said Anis Barakat, CEO of Vancouver, B.C.-based LeanLife Health. “AATAC will be an important strategic partner to help Iron Energy maximize our network and sales potential.”

For LeanLife Health, this partnership will help the company get the most out of its popular energy product, the company said. AATAC is a national association comprised of smaller buying groups and regional sub-chapters.

The partnership was made possible by Prime Global Ventures Inc. Robert Schwartz, Prime Global Ventures president, said, “LeanLife has a special product on its hands with Iron Energy. It has flash, appeal and the velocity it needs behind an ambassador like Mike Tyson, a man who represents power, fitness and strength. The product, which delivers the same thing to consumers, couldn’t have a better-suited spokesman.”

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