Molson Coors Beverage Co. is expanding its nonalcohol offerings. The Chicago-based beer company announced a partnership with Naked Life, a nonalcohol ready-to-drink cocktail company in Australia. Molson Coors will bring Naked Life’s products to the U.S. market in 2025.
“Consumers want more than just an alternative,” said Kevin Nitz, vice president of nonalcohol beverages for Molson Coors. “They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality nonalcohol cocktail, delivering an experience of the best alcohol-based versions.”
Naked Life drinks are made with distilled botanicals and have less than 10 calories per can. Molson Coors will launch Naked Life in the United States online and in select retail locations starting in March.
The initial launch will feature five of Naked Life’s RTD cocktail varieties:
- Mojito: Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes.
- Negroni Spritz: A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange.
- Gin and Tonic: Distilled botanicals and extracts of lemon, bitter orange and cinchona top noted with juniper berry.
- Cosmo: Refreshing cranberry paired with zesty lime and top noted with orange liquor notes.
- Margarita: A tart, citrusy and salty experience crafted with lime extract, unmistakable tequila notes and just the right amount of salt, subtly top noted with a pot-distilled botanical blend.
Nonalcohol RTD drinks are up nearly 70% in the United States over the past year, Molson Coors said.
“The consumer market is shifting and is demanding more low- and nonalcohol options, but the availability of truly great-tasting alternatives has been slow to catch up,” Naked Life founder David Andrew said. “This partnership aligns perfectly with both companies' goals to innovate and meet the evolving needs of today's consumers, allowing us to rethink the beverage landscape for the future.”
Molson Coors Beverage Co., Chicago, is a publicly traded company. Its brands include Vizzy Hard Seltzers, Coors Light, Miller Lite, Zoa Energy and more.
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