CHICAGO — Molson Coors Beverage Co. will be the exclusive distributor of The Coca-Cola Co.’s Topo Chico Hard Seltzer in the United States, the companies announced Tuesday.
The Chicago-based brewer will manufacture, market and distribute the seltzer, which is set to roll out in the United States in the first half of 2021.
Topo Chico Hard Seltzer is inspired by Topo Chico sparkling mineral water, a 125-year-old Mexican brand popular among consumers across the country.
The hard seltzer will initially be available in 12 packs of slim cans in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. It has a 4.7% alcohol by volume (ABV) and is made with purified sparkling water, a gluten-free alcohol base and natural flavors.
“Building on the incredibly successful launches of Vizzy and Coors Seltzer earlier this year, we are thrilled that Molson Coors will launch Topo Chico Hard Seltzer in 2021,” said Gavin Hattersley, CEO of Molson Coors. “This is another significant step in growing our above-premium portfolio and becoming a major competitor in the rapidly growing hard seltzer segment, both key components of our revitalization plan.”
Molson Coors will use its expertise for a scaled national launch in 2021, prioritizing markets where Topo Chico sparkling mineral water is known and loved, the companies said. The production and packaging of the products will initially be handled by a third party.
“The Coca-Cola Co. and Molson Coors have a shared passion for building and growing some of the world’s most beloved brands,” said Dan White, vice president of strategic initiatives, The Coca-Cola Co. “In bringing Topo Chico Hard Seltzer to market, our focus is speed, quality and efficiency. Our relationship with Molson Coors Beverage Co. allows Topo Chico Hard Seltzer to launch with scale, at an accelerated pace, delivering a product that consumers will love.”
Molson Coors, Chicago, recently launched two hard seltzers, Vizzy and Coors Seltzer. It has plans to launch a premium hard seltzer, Proof Point, early next year.
“Topo Chico Hard Seltzer will strengthen our presence in above premium and help us drive scale in hard seltzers with a portfolio approach,” said Molson Coors Chief Marketing Officer Michelle St. Jacques.
Coca-Cola, Atlanta, acquired the Topo Chico brand in 2017. It has already launched Topo Chico Hard Seltzer in Mexico and Brazil.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.