Beverages

A Mountain Dew 'Mash-Up' for the Holidays

PepsiCo launches limited-time flavor
mtn dew merry mash
Photograph courtesy of PepsiCo

PURCHASE, N.Y. -- PepsiCo’s Mountain Dew soda brand is continuing its long tradition of new and limited-time line additions this holiday season with the launch of Mtn Dew Merry Mash-Up.

Mtn Dew Merry Mash-Up is “a full-flavored Mountain Dew with a cranberry-pomegranate twist available for a limited time this holiday season in 20-ounce bottles and 12-packs of 12-ounce cans,” a PepsiCo spokesperson told CSP Daily News.

The limited-time offer is available nationwide through the end of December.

Last year during the holidays, Mountain Dew offered up two LTOs, Mountain Dew Green and  Mountain Dew Code Red, which has since become a permanent part of the lineup.

The complete Mountain Dew lineup now includes more than a dozen variations, including Mtn Dew Ice, Mtn Dew Live Wire, Mtn Dew Game Fuel Citrus Cherry and Mtn Dew Baja Blast.

Mountain Dew is produced and marketed by PepsiCo, Purchase, N.Y.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners