STAMFORD, Conn. —Nestle Pure Life Purified Water introduced a new flavored water collection for children.
Pure Life Fruity Water has no sugar, sweeteners, preservatives or artificial colors and comes in Apple, Watermelon and Tropical Twist. Fruity Water is sold in Tetra Pak cartons with paper straws and sold in packs of eight, 24 and 32.
The packaging features fruit characters with vibrant colors, the Stamford, Conn.-based company said.
Nestle Pure Life will promote the drink through a digital and social media campaign launching in July. It aims to reach health-minded parents looking for innovative, convenience and zero-sugar options for their children, according to Nestle Pure Life.
Fruity Water’s suggested retail price is $3.99 for an eight-pack and $14.99 for a 24-pack.
Nestle Pure Life is owned and operated by Nestle Waters North America.