PRESTON, Wash. -- Sparkling Ice rolled out April 5 a new packaging design for its zero-calorie Sparkling Ice Tea product line, which now includes Lemon Tea, Raspberry Tea, Peach Tea and new Half & Half flavors.
The introduction of the Sparkling Ice Tea collection in early 2015 provided the sparkling-water brand with an opportunity to expand on-shelf presence at retailers nationwide by offering a variety of products in assorted categories to meet a wide range of consumer demands. The new packaging features bold colors and bright fonts designed to reflect each of the Sparkling Ice Tea flavors and refreshing characteristics.
As part of the new design debut, Sparkling Ice will also merge its current Sparkling Ice Lemonade with Tea product into the tea collection, renaming the flavor “Sparkling Ice Tea Half & Half.”
"As the leaders in the sparkling-water category, Sparkling Ice continuously seeks out new opportunities to meet the demands of our dedicated customers," the company said. "Through the redesign and expansion of the ice tea collection, Sparkling Ice is responding directly to consumers searching for healthier beverage options."
The new tea packaging is currently available in retail outlets across the country via single-serve bottles.
Sparkling Ice Tea is part of the Preston, Wash.-based Talking Rain Beverage Co. portfolio and retails for $1.19 to $1.29.