Beverages

New Version of Dirty Shirley Offers Half the Sugar, Calories

Canned cocktail from Country Luau Spirits has familiar taste, no artificial flavors
Dirty Shirley canned cocktail from Country Luau Spirits
Photograph courtesy of Country Luau Spirits

AUSTIN, Texas — A new version of the Dirty Shirley from Country Luau Spirits is now out with half the sugar and calories.

The Dirty Shirley is an adult version of the Shirley Temple that adds vodka.

The new canned drink has no artificial flavors nor additives. It contains 5.5% alcohol and is made with distilled vodka, organic cherry juice, natural flavors and pure sparkling water.

“This modern twist on the original recipe allows each can of Dirty Shirley to deliver the same familiar taste without the caloric high-fructose corn syrup found in grenadine,” the company said. “Like all of Country Luau’s products, 2% of profits will go toward helping musicians.”

“With this new release of Dirty Shirley, we are capitalizing on an opportunity based on existing consumer behavior,” said Adam Kost, founder and CEO of Country Luau Spirits, Austin, Texas. “Across the nation, the cocktail is gaining traction, but no convenient, health-conscious option existed until now.

“With our recipe, we’ve reduced the calories of a typical Dirty Shirley by 50% and created a lower calorie, modestly sweet Dirty Shirley that still has the same familiar flavor.”

The Shirley Temple is a grenadine and ginger-ale beverage topped with a cherry. Lemon-line soda can be used in place of ginger ale. It was created in 1932 for the curly-haired actress of the same name.

The Dirty Shirley can has retro-style red lettering, a small cherry decal and the phrase “Tasty since 1932” to give it a vintage look, the company said.

Country Luau is a line of ready-to-drink cocktail seltzers made with premium spirits, with 2% of the brand’s annual sales donated to nonprofit organizations that support musicians.

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