Nonalcohol Beverage Categories See Sales Uptick

At-home economy remains strong, Goldman Sachs report says
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NEW YORK — Total dollar sales for the non-alcohol beverage categories remained strong through the end of October, signaling that the at-home economy remains very strong, according to report from Goldman Sachs, using Nielsen data.

Carbonated soft drink (CSD), energy, bottled water and sports drink dollar sales were up for the two weeks ending on Oct. 31, Bonnie Herzog, managing director at New York-based Goldman Sachs, said in the report.

Here’s a highlight of where each category stands:

  • CSDs: CSDs dollar sale growth was up 12.5% during the two-week period.
  • Energy: Energy dollar growth was up 10.8%, with Red Bull significantly outperforming the rest of the category. Red Bull dollar sales grew 19.3% compared to Monster Energy’s 10.2% growth. Bang Energy drink sales and PepsiCo’s energy drink sales, including Rockstar, were both down.
  • Bottled water: Sales were up 7.4% for the two-week period. Sparkling flavored water also saw an uptick of 22.2%.
  • Sports drink: Sports drink dollar sales were up 17.2% for the two weeks ending on Oct. 31.

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