Parker’s, Savannah, Georgia, launched Chewy’s Drink Club, a dispensed beverage subscription program that is available to Parker’s rewards members for $6.99 per month. Chewy’s Drink Club subscribers can redeem one large fountain drink per day at any Parker’s or Parker’s Kitchen convenience store throughout coastal Georgia and South Carolina.
The Chewy’s Drink Club menu includes freshly brewed Southern Sweet Tea, Parker’s Fancy Lemonade as well as fountain drinks including Coca-Cola, Diet Coke, Sprite, Fanta, Schweppes, Dr. Pepper, Diet Dr. Pepper, Mr. Pibb, Powerade, Gatorade, Hawaiian Punch, Mountain Dew, Pepsi and Diet Pepsi.
“In response to customer demand, we’ve launched Chewy’s Drink Club so our loyal customers can get their daily fix of Chewy Ice and their favorite fountain drink, freshly brewed Southern Sweet Tea or Parker’s Fancy Lemonade,” said Greg Parker, founder and CEO of Parker’s. “We’re thrilled to launch this new dispensed beverage subscription program, which will save customers time and money and offer a frictionless experience at checkout.”
Parker’s rewards members can enroll in the program on the chain’s mobile app or website. Subscribers can automatically redeem their free large fountain drink at checkout.
“We’re incredibly excited to roll out Chewy’s Drink Club as an added benefit for our rewards members,” said Nick Hand, loyalty and brand manager at Parker’s. “Our hope is that this new dispensed beverage subscription plan will make it even more convenient and cost-effective for customers to include a stop at their local Parker’s in their daily routine.”
- Parker’s is No. 99 on CSP’s 2022 Top 202 ranking of U.S. convenience-store chains by size.
Based in Savannah, Ga., Parker’s owns and operates 68 c-stores throughout coastal Georgia and South Carolina and is in the middle of a $50 million expansion into the Charleston, S.C., market. It employs more than 1,200 individuals and completes more than 125,000 transactions daily. The chain serves Southern-inspired Parker’s Kitchen food made from scratch on-site including hand-breaded Southern fried chicken tenders, macaroni and cheese, a breakfast bar and daily specials. The Parker’s Rewards loyalty program, which includes more than 210,000 members, has saved Parker’s customers more than $15 million to date, according to the company.
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