Peet's Expands Its RTD Coffee Line

Launches True Iced Espresso in 4 flavors

EMERYVILLE, Calif. -- Peet’s Coffee expanded its packaged drink line with the national launch of Peet’s True Iced Espresso on June 25. True Iced Espresso is a line of shelf-stable canned iced espresso flavors inspired by top-selling drinks in Peet’s coffee bars: Black and White, Vanilla Latte, Caramel Macchiato and Mocha.

The Peet’s True Iced Espresso line reflects the brand’s commitment to "coffee first" by delivering a prominent coffee taste using better ingredients, the company said.

The dark roast single-origin Colombian espresso used in True Iced Espresso offerings "provides such deep roasted sweetness that minimal sugar and calories are needed for a pure coffee indulgence," the company said. Peet’s worked hard to ensure this newest line of ready-to-drink (RTD) coffee meets the same high-quality standards that the company has upheld for more than 50 years in its coffee shops, it said.

“Iced espressos in Peet’s coffee bars are incredibly popular, representing over 40% of our cold coffee sales,” said Gretchen Koch, director of marketing and innovation, Coldcraft, Peet’s Coffee. “After the success of bottling our signature cold brew, we are excited to introduce a premium RTD iced espresso that can be enjoyed anywhere.

"It was not easy to craft a canned shelf-stable coffee that is worthy of Alfred Peet’s name. We focused on sourcing high-quality, clean ingredients and fine-tuning the production method to ensure a creamy coffee experience on par with the iced espresso beverages handcrafted by Peet’s baristas. By using better ingredients, our Peet’s True Iced Espresso has 25% fewer calories per ounce and 40% less sugar per ounce than the category leader, making it the perfect coffee for on the go.”

Peet’s True Iced Espresso comes in 8-ounce cans with a suggested retail price of $2.99.

Peet's Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, Calif. The company is now based in Emeryville, Calif.

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