PURCHASE, N.Y. —PepsiCo launched a line of juice waters geared toward teenagers.
Frutly comes in three flavors—Strawberry Kiwi, Fruit Punch and Apple Grape—and is made with fruit juice, water, and the electrolytes magnesium and potassium. The beverage has no added sugar or artificial sweeteners and has 60 calories per 12-ounce serving.
Frutly’s rollout is starting in grocery stores with single flavor four-packs. The suggested retail price is $1.29 per 12-ounce bottle and $4.59 for a 12-ounce four-pack. A 12-ounce 12-pack will also be sold on e-commerce sites.
PepsiCo, Purchase, N.Y., is known for its beverage brands including Pepsi, Mtn Dew, Gatorade, Rockstar and Tropicana.