PURCHASE, N.Y. — PepsiCo redesigned its 2-liter beverage portfolio at a time when convenience-store shoppers are increasingly buying larger pack sizes.
This is the first time PepsiCo changed the 2-liter bottles for carbonated soft drinks (CSDs), teas and lemonades in almost 30 years, the Purchase, N.Y.-based beverage company said. The new bottle is modern, functional and easy-to-use, PepsiCo said, with an easier grip than previous bottles.
The standard 2-liter bottle had a uniform circumference of about 13 inches, while the new bottle has a slimmer grip point.
“What excites me most about this redesign is the consumer journey we’ve taken to gather input, test and evolve the bottle to create the best product experience possible,” said Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America. “This redesign makes it substantially easier for consumers to grab bottles off the shelf and to pour at home. While it has taken an immense amount of work to create this at an operational level, the differentiators and consumer experience make it all worth it.”
PepsiCo released the new bottle design in Chicago, Minneapolis and the state of Wisconsin first, with a nationwide rollout to follow.
Brands included in the redesign are: Pepsi, Pepsi Cherry, Pepsi Zero, Pepsi Zero Cherry, Diet Pepsi Cherry, Diet Pepsi, Caffeine Free Diet Pepsi, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Sierra Mist Lemon Lime, Mug Root Beer, Dr Pepper, Diet Dr Pepper, Schweppes Ginger Ale, Schweppes Ginger Ale Zero Sugar, Brisk Lemon, Manzanita Sol Apple, Crush Grape, Crush Orange, Crush Peach, Crush Pineapple, Crush Strawberry, Crush Grapefruit, Crush Watermelon, Dole Strawberry Lemonade and Dole Lemonade.
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