Beverages

Perrier Launches Its First Energy Drink

Perrier Energize comes in 3 flavors
Perrier Energize
Photograph courtesy of Perrier

ARLINGTON, Va. —Perrier Energize is sparkling water brand Perrier's first line of carbonated energy beverages.

The drink is made with mineral water from France and plant-based caffeine from organic green coffee and yerba mate extracts. It comes in three flavors: Pomegranate, Grapefruit and Tangerine.

Each 8.45-ounce slim can contains about the same amount of caffeine as an 8-ounce cup of coffee (99 milligrams), according to Perrier, which is made by Nestle USA. The suggested retail price for a 10-can fridge pack is $6.49 or $1.99 for a single can.

"As we continue to innovate within our premium waters portfolio, bringing unique product offerings and experiences to fans is a top priority," said Thomas Conquet, marketing director at Nestle Premium Waters, Nestle USA, Arlington, Va. "For Perrier, a brand known for its uplifting refreshment, the move to the functional beverage space felt like a natural extension, and we are excited to introduce a new low-calorie option powered by plant-based caffeine that differentiates us from competitors."

Perrier also sells carbonated mineral waters like Perrier Original and a full assortment of Perrier flavored carbonated mineral waters.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners