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Beverages

Perrier to Release Limited-Edition Packaging in January

Design part of Artxtra program to support contemporary artist community
Photograph courtesy of Perrier

STAMFORD, Conn. — Perrier Carbonated Natural Mineral Water is releasing Perrier Artxtra, a limited-edition artist packaging featuring the work of artist duo Dabsmyla.

The cans will be available for purchase in January at major retailers nationwide. The design features bold and colorful artwork from the Los Angeles-based artists, according to Perrier.

"For over 150 years, Perrier has defined its iconic brand through creative collaborations with some of the world's most dynamic and influential artists and designers, including Andy Warhol and Salvador Dali," said Danit Eisdorfer, group manager of Perrier. "This year's Perrier Artxtra program builds upon this legacy through our extraordinary partnership with the artist duo Dabsmyla."

Perrier celebrated the official launch of its Perrier Artxtra Dabsmyla collection during Miami Art Week in early December. Dabsmyla is a wife-and-husband artist duo known for creating immersive environments that “enhance the sense of intrigue and grandeur contained inside paintings, mixed media and sculpture,” according to Perrier.

The collaboration between the beverage company and artists started earlier this year as part of Perrier’s Artxtra program, an initiative focused on supporting and celebrating the contemporary artist community.

First bottled in the South of France in 1863, Perrier is regarded as the first carbonated mineral water and recognized worldwide by its iconic green bottle. Perrier also offers a selection of carbonated mineral water with natural flavors that contain zero calories or sweeteners, including Cucumber With a Hint of Lime, Lemon, Lime, L'Orange, Peach, Pink Grapefruit, Strawberry and Watermelon.

 

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