Pilot is offering daily buy one, get one (BOGO) deals throughout October on a variety of drinks and snacks. The deals are available through the convenience-store chain's myRewards Plus app.
“Just in time for drivers heading out on their fall road trips, stocking up for their game day tailgate, or out on their daily commute, these BOGO drink offers include brand favorites like Monster, Pepsi, Gatorade, Smartwater, Celsius, Liquid Death and more,” Knoxville, Tennessee-based Pilot said. “And to sweeten the deals, there will also be weekly discounts on candy like Milky Way and Twix, as well as savory snacks from Quest Bars, Chex Mix and more.”
- Pilot Co. is No. 15 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
The campaign aligns with Pilot's ongoing commitment to “create exceptional experiences and serve as every driver’s trusty wingman fueling journeys with the upbeat feeling of the open road,” said the c-store chain, which recently hired a new vice president of energy technology.
This offer comes after Pilot in September made National Truck Driver Appreciation Week a monthlong celebration. The company celebrated truck drivers with free drinks, special deals and the return of its annual Road Warrior contest.
Pilot said the Driver Appreciation campaign reflects the brand’s new creative direction, focusing on “the people and moments that make the middle of nowhere feel like somewhere. Featuring real professional drivers in its campaign, Pilot celebrates the hardworking people behind the wheel of a big rig with a ‘Here’s to You’ cheers and an inviting call to ‘See You Out Here’.”
Elsewhere, Pilot in August partnered with the University of Tennessee to preserve its football stadium’s name. The multiyear partnership also “enhances the stadium experience for future generations,” the convenience-store chain said.
Founded in 1958, Pilot Travel Centers LLC is a wholly owned subsidiary of Omaha, Nebraska-based Berkshire Hathaway. It has about 900 locations in 44 states and six Canadian provinces, serving an average of 1.2 million customers per day. In addition to travel center services, Pilot and its partners offer trucking fleets a variety of solutions for fuel, credit, factoring, maintenance and rewards. The company operates the third largest fuel tanker fleet in North America and supplies approximately 12 billion gallons of fuel per year. Pilot is a major provider of biodiesel and renewable fuels and is developing an EV charging network and low-carbon fueling alternatives.
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