Podcast: SunnyD With Alcohol: How Gen Z Influences Today’s New Adult Beverages

Marbet Lewis of Spiritus Law talks about how the industry is tailoring its offerings to today’s younger consumers

Beverage brand SunnyD recently announced it is introducing a new drink that contains 4.5% alcohol geared toward adult consumers. This is the latest example of traditional non-alcohol beverage brands introducing new pre-packaged alcohol drinks.

In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks to Marbet Lewis, founding attorney and team manager at Miami-based Spiritus Law, about this trend. Lewis represents alcohol manufacturers, wholesalers and retailers such as bars, hotels, restaurants, supermarkets and pharmacy chains. Lewis discusses the effects COVID-19 had on this trend and how the retail market, flooded with a variety of products, has traditional brands innovating to reach new customers.

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

Click here to hear more “At Your Convenience” podcasts.

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