Beverage brand SunnyD recently announced it is introducing a new drink that contains 4.5% alcohol geared toward adult consumers. This is the latest example of traditional non-alcohol beverage brands introducing new pre-packaged alcohol drinks.
In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks to Marbet Lewis, founding attorney and team manager at Miami-based Spiritus Law, about this trend. Lewis represents alcohol manufacturers, wholesalers and retailers such as bars, hotels, restaurants, supermarkets and pharmacy chains. Lewis discusses the effects COVID-19 had on this trend and how the retail market, flooded with a variety of products, has traditional brands innovating to reach new customers.
“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.
Click here to hear more “At Your Convenience” podcasts.
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