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Beverages

Powerade Releases First New Products in More Than a Decade

Sports drinks have no sugar or calories
Photograph courtesy of the Coca-Cola Co.

ATLANTA — The Coca-Cola Co. is expanding its Powerade lineup for the first time in more than a decade.

Powerade Ultra will be available at retailers at the end of January and Powerade Power Water will be available Feb. 10. All of Powerade’s sports drinks will feature a new packaging design.

The products are zero-sugar, zero-calorie drinks that aim to cater to a wider range of consumers.  

Powerade Ultra is made with creatine, branched-chain amino acids, vitamins B3, B6 and B12 and 50% more ION4 electrolytes than the original Powerade. Powerade’s ION4 system replaces the four electrolytes lost in sweat—sodium, potassium, calcium and magnesium—according to the company. It will be the first ready-to-drink sports beverage to include shelf-stabilized creatine, according to Coca-Cola.

Powerade Ultra will be available in Mixed Berry, White Cherry and Citrus Blast varieties and come in 20-ounce singles.

Powerade Water also features ION4 electrolytes and vitamins B3, B6 and B12. It will come in Berry Cherry, Tropical Mango and Cucumber Lime in six-unit multipacks of 16.9-ounce flat-cap bottles and individual 20-ounce sport cap bottles.

Both drinks are free of sugar and calories. 

The sports water category is growing by double digits annually, according to Coca-Cola, as consumers from casual joggers to athletes look for enhanced hydration without the calories or sugar.

“We’re responding to the shifting demands of the sports drink category with innovations that deliver on Powerade fans’ demands for no sugar and a range of hydration solutions for all sweat occasions,” said Shane Grant, president of Coca-Cola North America stills business unit.

The last time the Atlanta-based beverage company expanded its Powerade line was in 2007 with the launch of Powerade Zero.

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