BOISE, Idaho — Proud Source Water is adding sleek, sustainable 12-oz. cans to its portfolio of products, which include 12-, 16- and 25.3-oz. bottles of still water and 16- and 25-ounce bottles of sparkling water.
The new packaging, available in 8-packs and 24-packs, is designed to meet consumer demand, the company said.
“As consumers continue to seek convenience and smaller food and beverage packages, all the while remaining conscientious of environmental effects of making these purchases, we felt the time was right for us to expand into additional package configurations to address additional water consumption occasions,” said CJ Pennington, president of Boise, Idaho-based Proud Source Water. “Following in the footsteps of our current packaging, we worked hard to source materials that could not only be recycled after consumption but contain recycled content as well. We achieved this in finding a vendor that could provide rolled can sheets comprised of approximately 73% recycled content, so coupled with our actions of bottling our domestic spring water directly at the source with no additives, we are excited to launch this environmentally friendly product.”
The 8-packs of still and sparkling water have a manufacturer’s suggested retail price (MSRP) of $6.49.
A certified B-corporation, Proud Source sources from domestic springs in the Rocky Mountains of Idaho and the Apalachicola National Forest of Florida. It is naturally alkaline with minerals and electrolytes producing a pH of 8.1+/- without any additives. The water is sustainably produced and bottled directly at the source, using energy-efficient methods to reduce the company’s carbon footprint.
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