CHICAGO -- I didn’t make it to the big game this year—never have—but I had the best seat in (my) house for the real entertainment: the commercials, which by my count included 13 beverage-specific ads.
During the Super Bowl, I live Tweeted the ads (@CSPbeverages). Here are my observations and a look at some of the best in the order they ran during the game …
Just before kickoff, Coca-Cola featured a spot focused on another major sporting event: the Winter Olympics. The introspective ad featured four Olympians around a campfire discussing their excitement about the games and taking part in the opening ceremony of the Olympics—all while clutching bottles of Coca-Cola in their hands.
Throughout the pregame TV coverage and the first half of the game between the New England Patriots and the Philadelphia Eagles (spoiler, the Eagles won), Pepsi made sure we viewers didn’t forget they were the sponsor of the halftime show, which featured Justin Timberlake in a respectable medley of his biggest hits. We didn’t hear much about the Pepsi Cola, however, until halftime. Then, Pepsi looked back—'50s drive-in—and ahead—Back to the Future—to remind thirsty viewers that Pepsi Cola is for every generation.
Anheuser-Busch partners with Water.org on a Stella Artois message that’s less a sales pitch than a plea—from Matt Damon, no less—to help bring clean water to those in need around the world by buying Stella Artois chalices. One chalice equals five years clean water.