CHICAGO -- This year's collection of Super Bowl TV commercials said much about the state of packaged beverages in 2019. Four of the 12 alcohol-beverage ads were for wine, spirits or flavored drinks, a stark change from beer's heyday as the patron drink of football viewing. And those eight ads that are for beer? All come from Anheuser-Busch.
Here's a look at 15 beverage ads from the big game ...
Bon & Viv Spiked Seltzer
Anheuser-Busch used its first ad spot to introduce its revamped Bon & Viv Spiked Seltzer, an alcohol drink that gets its kick from fermented sugar. The shark-tank theme of the spot underscores innovation. The idea an A-B brand needs shark-tank investment? Not so much.
Bud Light 1
Remember a couple of weeks ago when Budweiser announced it would include an ingredient panel on some packages? Now we know why. In its first ad of the game, Bud Light threw Miller Lite and Coors Light under the bus for brewing with corn syrup. Taste? Not a concern in this spot.
Michelob Ultra Pure Gold
Here’s where Michelob Ultra put its star power: in its Pure Gold Organic ad, AB InBev's ninth(!) commercial in the Super Bowl. Zoe Kravitz speaks to the granola crowd about beer purity.
Follow Steve Holtz on Twitter @CSPbeverages.