NEENAH, Wis. — Twelve5’s Rebel Hard Tea expanded its product portfolio with a new 19.2-ounce single can size. The larger format can complements the Hard Tea eight-count skinny can variety pack that includes Original, Half & Half, Peach and Raspberry Hard Tea, the company said.
The three flavors in the 19.2-ounce can lineup are Original Hard Tea, Half & Half Hard Tea and Peach Hard Tea. Each has 100 calories and 5% alcohol by volume (ABV).
“In 2021, we saw an untapped need in the hard tea market to bring awesome flavor paired with a real tea experience to life but was lower in calories and sugar than what was currently available for consumers and wasn't a hard seltzer,” said Michael Sargent, senior brand manager with Twelve5 Rebel Hard Coffee and Hard Tea. “Through our 2021 Hard Tea test market execution, we identified the need to offer our Hard Tea consumers a larger format can.”
The new cans are available at convenience stores, grocery stores, liquor stores and other retailers. More than 45 states distribute Twelve5’s Rebel Hard Coffee and Hard Tea products in four- and eight-packs. Twelve5, Neenah, Wis., launched Rebel Hard Coffee in August 2020.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.