Today's convenience retailers are redefining what a beverage destination looks like.
From destination coffee programs and customized beverage stations to eye-catching cooler merchandising and innovative retail partnerships, beverages have become one of the strongest drivers of traffic, loyalty and profitability across convenience retail.
The 2026 Bevvy Awards celebrate the retailers leading that transformation.
Presented as part of Future of Beverage to be held Nov. 10-12 in Dallas, the Bevvy Awards are powered by CSP, Supermarket News and Technomic. The awards recognize convenience retailers and fuel marketers who are raising the bar and shaping the future of beverage retail.
The 2026 retail awards recognize excellence across five categories in convenience. Click through to view each category.
To make a nomination through July 15, click here.
The awards shine a spotlight on the retailers pushing beverage innovation forward and creating experiences that differentiate their stores in an increasingly competitive marketplace.
Recognition through the Bevvy Awards highlights your team's creativity, operational excellence and commitment to delivering exceptional beverage programs that resonate with today's shoppers.
Entries are open now through July 15.
Award title: The Buzz Builder
This award celebrates the retailer that sees adult beverage flying off c-store shelves faster than you can say "last call." Whether it's ready-to-drink cocktails, craft seltzers, THC beverages or beer, this winner knows convenience shoppers want grown-up refreshment on the go—and serve it up every time.
Award title: The Cold Case Closer
When your cooler door becomes a billboard, you're doing it right. This award recognizes the brand that turned cold vault real estate into a sales machine with packaging, placement and promotions that stop convenience shoppers in their tracks. Eye-catching design meets impulse-buy perfection.
Award Title: The Power Partnership
Two industry powerhouses, one winning formula. This award honors the CPG brand and convenience retailer that joined forces to drive traffic, boost basket size and create a shopping experience that keeps customers coming back. From exclusive products to co-branded promotions, this partnership proves that together is better.
Award title: Mix Master
Celebrating convenience retailers who excel at providing self-serve cold beverage stations and Coffee Bars with impressive variety and customization capabilities that turn every customer into their own mixologist. This award recognizes stores offering exceptional dispensed programs with multiple beverage bases, flavor options, add-ins, and personalization features. (this category will have 1 winner for Hot Beverage and 1 winner for Cold Beverage).
Honoring a convenience retailer who sets the pace for beverage innovation, introducing groundbreaking drinks and programs that will become tomorrow's industry standards. This award celebrates a leader with the courage and creativity to launch trend-defining beverage concepts that reshape customer expectations.
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