SANTA MONICA, Calif. -- Red Bull is rolling out its annual Summer Edition beginning May 8, adding the taste of grapefruit to its Editions line of flavors. Red Bull Summer Edition Grapefruit Twist will be available through Labor Day.
Last year’s Red Bull Summer Edition Kiwi Twist was the top-selling new beverage item launched in 2016, according to IRI data, and returned earlier this year as a permanent offering, the Red Bull Green Edition.
The Red Bull Editions line of Red (Cranberry), Blue (Blueberry), Yellow (Tropical Fruits), Orange (Tangerine) and Green (Kiwi Apple) are sold in single-serve 12-ounce cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
Red Bull Red Edition, Blue Edition, Yellow Edition and Orange Edition are also available in four-packs of 8.4-ounce cans. Additionally, earlier this year, Red Bull introduced the Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree for consumers seeking sugar-free offerings.
The caffeine concentration in the new drinks is consistent across the entire portfolio of Red Bull Energy Drink products: 80 milligrams of caffeine in an 8.4-ounce can and 114 milligrams in a 12-ounce can.
Santa Monica, Calif.-based Red Bull is available in more than 165 countries around the world.