Beverages

Rutter’s Releases New Private-Label Beer for Spring

Rainy Daze available for a limited time in convenience-store chain’s Pennsylvania stores
Rutter's Rainy Daze
Photograph courtesy of Rutter’s

Convenience-store chain Rutter’s has launched its newest beer creation, Rainy Daze, in collaboration with Rusty Rail Brewing Co. The spring seasonal beer is a Hazy IPA with a berry aroma and flavor. 

Rainy Daze comes in a four-pack of 16-ounce cans and is available in limited quantities at Rutter’s Pennsylvania locations that sell beer. 

“Rutter’s thrives on bringing new and exciting offerings to our customers,” said Adam Long, senior category manager at Rutter’s. “This flavorful hazy IPA continues a long line of specialty beers crafted carefully just for them.”

  • Rutter’s is No. 78 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.

This marks the seventh Rutter’s exclusive beer launch.

“At Rusty Rail Brewing, we love crafting unique flavors, and Rainy Daze is no exception!” said Logan Powell, head brewer at Rusty Rail Brewing Co. “This exclusive berry IPA, brewed in collaboration with Rutter’s, is the perfect companion for any adventure—rain or shine!”

In March, Rutter’s unveiled its plans to open a new hybrid sports bar-convenience-store concept, that will feature a selection of adult beverages, such as canned cocktails, beer and wine. The locations in Johnstown and Milton, Pennsylvania, will be new builds and larger formats to start, but there’s potential for adding them to existing locations too, Rutter's said.

York, Pennsylvania-based Rutter’s operates 89 stores in Pennsylvania, Maryland and West Virginia. The retailer plans to open its first store in Virginia this summer. 

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Mergers & Acquisitions

RaceTrac enters uncharted territory with its Potbelly acquisition

The Bottom Line: There has never been a purchase of a restaurant chain the size of the sandwich brand Potbelly by a convenience-store chain. History suggests it could be a difficult road.

Foodservice

Wondering about Wonder

Marc Lore's food startup is combining c-stores, restaurants, meal kits and delivery into a single "mealtime platform." Can it be greater than the sum of its parts?

Technology/Services

Most 7-Eleven rewards members use self-checkout but few use it every time

Faster transactions, shorter lines and ease of use drive interest, age-restricted items and technical issues still pose barriers

Trending

More from our partners