TUCSON, Ariz. -- Shamrock Farms will roll out its new ready-to-drink Cold Brew Coffee & Milk this fall after teasing retailers with it at the McLane National Trade Show and other events.
Tucson, Ariz.-based Shamrock Farms is capitalizing on the rapid growth of the ready-to-drink coffee category by pairing its milk with the on-trend cold-brew taste. The refrigerated-coffee category is up 48%, according to IRI data, while the cold-brew products category is up 115%, according to Nielsen.
Shamrock Farms' innovation, which combines 100% Colombian coffee with Shamrock Farms milk and no added hormones, was driven by consumer insight that an overwhelming amount of cold-brew drinkers prefer the taste when the coffee is combined with milk.
"Refrigerated, ready-to-drink coffee is one of the fastest-growing beverage categories," said Ann Ocana, chief marketing officer for Shamrock Foods Co. "Our research revealed the opportunity to pair the smooth taste of cold-brew coffee with our farm-fresh milk, creating a taste profile that is spot on for both the cold-brew fan and those just discovering the trend."
Available in Original, Mocha and Vanilla in ready-to-drink bottles, Shamrock Farms Cold Brew Coffee & Milk distribution begins this fall throughout Shamrock Farms' home state of Arizona at retailer partners including QuikTrip, Albertsons, Safeway, Bashas', Sprouts and major university campus stores. The product is expected to roll out nationally in early 2017.
Starbucks and Peet’s Coffee also have brought ready-to-drink cold-brew to the cold vault.
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