Beverages

Silk Launches New Protein Beverage

Plant-based drink is geared toward athletes
Silk
Photograph courtesy of Silk

BROOMFIELD, Colo. — Silk is introducing a new plant-based beverage with 20 grams of protein to help muscle maintenance and repair.

Silk Ultra is geared toward athletes, the Broomfield, Colo.-based company said. Silk Ultra has vitamins A and D as well as B2 and B12 to help bodies turn food into energy. The drink can stand on its own, or consumers can add it to a smoothie or cereal.

The beverage is available in Creamy Chocolate, Unsweet and Original and contains more than two times the protein of traditional dairy milk, Silk said. Silk Ultra has a suggested retail price of $4.99 for a 59-ounce carton and can be found in the refrigerated section in stores nationwide.

“As the experts in developing delicious plant-based beverages for over 30 years, Silk saw a real consumer need for a great-tasting plant-based beverage in the protein space. Silk Ultra delivers complete plant-based protein and truly delicious taste, so athletes don’t have to compromise,” said Andrew Hartshorn, senior vice president, plant-based food and beverages for Silk.

Olympian swimmer Michael Phelps and gymnast Aly Raisman will be featured in Silk’s creative campaign for the new product.  

Silk, which is a brand of Danone North America, also makes soy milk, almond milk, cashew milk, coconut milk, oat milk, dairy-free coffee creamers, dairy-free yogurt alternatives and more.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners