PRESTON, Wash. -- Sparkling ICE sparkling water, part of the TalkingRain portfolio of beverages, is expanding its reach into Canada via an exclusive distribution agreement with Sun-Rype Products Ltd.
The partnership will bring Sparkling ICE products to Canada through the SunRype distribution channel, which has a large, well-respected presence throughout the Canadian provinces. The positioning and performance of the Sparkling ICE brand, combined with the support and focus of SunRype in Canada, represents a strong strategic fit for both parties, according to the flavored-water and sparkling-tea company.
“Canada is a critical first step in our strategic plan to make Sparkling ICE an international brand, and we are thrilled to find a partner like SunRype who aligns seamlessly with our brand message and goals,” said Kevin Klock, CEO of Talking Rain Beverage Co. “We are confident that Sparkling ICE’s brand proposition of bold flavors and zero calories, combined with a best-in-class distribution partner like SunRype, will spell success in Canada.”
“In the highly competitive Canadian beverage market, we are seeing a real trend toward zero calorie, lightly carbonated beverages,” said Dave McAnerney, CEO of Sun-Rype Products Ltd.
Preston, Wash.-based Talking Rain, founded in 1987, has seen recent and unprecedented growth in the U.S. market, attributed to an increased focus on its Sparkling ICE brand. The Sparkling ICE beverage line was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success. The brand also received recognition in Nielsen’s “Breakthrough Innovation Awards” and Beverage World’s “Breakout Brand” features for 2013.
Sun-Rype Products Ltd. Is based in Kelowna, B.C. It manufactures and markets its branded fruit-based juices and snacks across Canada and the United States.
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