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Beverages

TA Adds Natural Cabana Lemonade and Limeade

Six flavors rolling out to stores now

WESTLAKE, Ohio --TravelCenters of America (TA) will begin stocking Pulse Beverage Corp.'s Natural Cabana Lemonade and Limeades in its 540 travel centers and convenience stores, according to the beverage company.

Shipments of the drinks in six flavors to TA stores will begin immediately in Arizona and Pennsylvania at around 3,000 cases per month and are expected to expand throughout the retail system. Westlake, Ohio-based TA, No. 19 on CSP's Top 202 list of the largest c-store chains in the United States, has stores in 43 states and Canada.

“TravelCenters [of America] operates some of the largest, best-stocked and highly visited travel centers in North America that, in addition to providing fuel and repair services to both commercial and retail travelers, operates convenience stores and full-service restaurants," said Robert E. Yates, CEO of Pulse, Denver. "Not only will this new distribution channel add significant month-over-month revenue increases for Pulse, but it provides additional exposure to consumers along the most highly traveled highway routes in the USA and Canada."

Pulse Beverage Corp. is an emerging beverage company that offers Natural Cabana Lemonade and Limeade in seven low-calorie flavors and Natural Cabana Coconut Water in pineapple and natural flavors.

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