CHICAGO —Topo Chico Hard Seltzer is releasing a variety pack with margarita flavors in 2022.
The four tropical flavors in the pack are Signature Margarita, Tropical Pineapple, Strawberry Hibiscus and Prickly Pear. The drinks will come in 12-ounce slim cans and have 100 calories each and 4.5% ABV.
“Most of the prepackaged margarita-flavored options out there right now taste artificial and nothing like the actual cocktail,” said Matt Escalante, senior director of hard seltzers at Molson Coors Beverage Co.. “With Topo Chico Hard Seltzer, we’re capturing the complexity of a real margarita in hard seltzer form, infused with lime, salt and tequila flavors. We can’t wait for drinkers to try it.”
Topo Chico Hard Seltzer was introduced in March and will expand nationally in January with its Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple and Tropical Mango flavors. The brand is part of Molson Coors’, Chicago, effort to win a 10 share of the hard seltzer market by the end of 2021.
Molson Coors produces, distributes and markets Topo Chico Hard Seltzer as part of an agreement with The Coca-Cola Co., Atlanta. Coca-Cola acquired the Topo Chico brand in 2017. The seltzers are inspired by the sparkling mineral water, which ahs been sourced and bottled in Monterrey, Mexico, since 1895.
In September, Molson Coors announced it would be investing tens of millions of dollars into a new building at its Fort Worth, Texas, brewery to bolster its ability to package hard seltzer and other beverages. It’s scheduled to be complete in late 2022.
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