Energy drinks ailing
Following on a 52-week dollar-sale increase of 6.9%, energy drinks suffered what could be the most sluggish sales period in the category's history since gaining national distribution, growing only 3.3% during the four-week period ending Aug. 13.
Red Bull volume grew 2.2% and dollar sales 1.5% during the period, while Monster Energy volume actually dipped 0.3% even as dollar sales grew 3.3%.
"[This is] the lowest sales growth we have seen [for Monster] on its toughest lap from last year, when dollar sales were up 11%," Herzog said.