BOSTON — A new limited release from Twisted Tea Hard Iced Tea is now available through the company’s partnership with Beam Suntory.
Twisted Tea Sweet Tea Whiskey has just launched in Massachusetts, Missouri, Ohio, Rhode Island and Texas, as well as military outlets in all 50 states.
The new beverage is made with real brewed tea and inspired by the brand’s flagship product, Twisted Tea Hard Iced Tea Original flavor, the company said. It balances sweet tea taste with real well-rounded whiskey for a smooth blend of oak and bright lemon. It can be enjoyed on its own or as an addition to a cocktail and is available in 50-ml., 750-ml. and 1-liter bottles. It is 32.5% alcohol by volume (ABV).
“We put our fans first in everything we do, from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for,” said Erica Taylor, brand director for Boston-based Twisted Tea. “Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”
In July 2021, the Boston Beer Co., maker of Twisted Tea, and Chicago-based Beam Suntory, a leader in premium spirits, announced a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing alcohol beverage segments. Twisted Tea Sweet Tea Whiskey is one example of this collaboration.
Beam Suntory and Boston Beer Co. are continuing to build on the partnership to expand across more products and brands in the future, Twisted Tea said.
“We are excited to continue our partnership with Boston Beer Co. and to bring Twisted Tea into the whiskey space,” said Stephanie Kang, senior director for strategic ventures at Twisted Tea. “We’re taking the great taste of Twisted Tea Hard Iced Tea and reimagining it as a whiskey to deliver on the bold and unexpected experiences consumers are looking for.”
As part of the partnership, Boston Beer, which will handle national marketing and advertising, public relations and social media promotion for Twisted Tea Whiskey, is leveraging Beam Suntory’s expertise in distillation, distribution, sales, trade and local marketing for this new product.
Beam Suntory’s brands include Jim Beam and Maker’s Mark.
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