Vita Coco Now Selling Coconut Juice

Company calls beverage its boldest-flavored coconut water to date
Vita Coco Coconut Juice
Photograph courtesy of the Vita Coco Co.

NEW YORK — Coconut water brand Vita Coco is launching what it’s calling its boldest-flavored coconut water yet. Vita Coco Coconut Juice, the brand’s first juice offering, is available now in 16.9-ounce aluminum cans.

A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is a sweet beverage to help beat the summer heat, the company said.

Vita Coco Coconut Juice is available in two flavors, Original with Pulp, and Mango. It is gluten-free and non-GMO. Original with Pulp has 50 calories and 10 grams of sugar per 8 fluid ounces. Mango has 80 calories and 17 grams of sugar per 8 fluid ounces.

“Coconut Juice propels us into a new category while allowing us to bring the power of coconuts to new consumers,” said Jane Prior, chief marketing officer at New York-based Vita Coco Co., which recently partnered with Diageo on a line of canned cocktails with Captain Morgan rum. “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavors that pack the biggest taste bud punch.”

Vita Coco Coconut Juice is available at 7-Eleven and other convenience stores across the East Coast and Southeast for $2.49 per unit. Limited 12-packs are also available online.

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