Beverages

Watermelon Crush Newest Canned Cocktail in Monaco Line

12-oz. RTD beverage blends tequila with fruit flavor
Watermelon Crush canned cocktail
Photograph courtesy of Atomic Brands

CHICAGO — Watermelon Crush is the newest ready-to-drink, spirit-based canned cocktail in the Monaco Cocktails portfolio from Atomic Brands.

Timed for spring and summer sipping, Watermelon Crush is a tequila-based beverage that blends fresh watermelon with agave tequila flavors for a refreshing, fruity canned cocktail, the company said. As with all Monaco Cocktails varietals, the new flavor features two shots in every 12-ounce can, 9% ABV and no gluten or malt.

The beverage is available at convenience stores nationwide at a suggested price of $2.50 to $2.99 per can.

“With tequila remaining one of the fastest-growing liquor categories and watermelon positioned as one of the most beloved fruits in America, the opportunity is ripe to introduce the ultimate mashup of these refreshing, on-trend flavors,” said Don Deubler, CEO of Atomic Brands.

Coming on the heels of success with recent launches of its Lime Crush and Sun Crush flavors, Atomic Brands is expanding its agave tequila cocktail portfolio with Watermelon Crush.

“Just as the weather starts to warm up, consumers can cool down and indulge in the bold, refreshing flavors of Watermelon Crush in a sleek, single-serve can, no matter where their next party takes them,” Deubler said.

Monaco Cocktails’ lineup also includes Purple Crush, Blue Crush, Citrus Rush, Tropic Rush, Cranberry, Black Raspberry and Mango Peach.

Privately owned, Chicago-based Atomic Brands was founded in 2006 with a focus on creating products people want with exceptional and uncompromised quality. In addition to Monaco Cocktails, its portfolio includes the coffee-flavored whiskey Kentucky Coffee.

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