Which Hard Seltzer Companies Earned Top Dollar Share?

Cowen analysis of Nielsen data shows hard seltzer, tea show greatest dollar growth in November
Hard Seltzers
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NEW YORK — Hard tea and hard seltzer showed the most dollar sales growth in November, according to a Cowen analysis on Nielsen data for all outlets, including convenience stores.

The hard seltzer grew about 96% compared to the previous year in the four weeks ending on Nov. 28, achieving a 7.7% share of the combined beer category, the data showed. Hard tea followed, up 38.7% in the last four-week period.

While those categories saw great growth, dollar sales for total beer, combined beer, wine, cider and flavored malt beverages (FMBs) all saw growth decelerate relative to 12-week trends, Cowen said.

With hard seltzer leading the dollar growth in alcohol, what companies are coming out on top? Here’s a look at the year-to-date dollar share each company has, according to Nielsen and Cowen.

  • Mark Anthony Brands, maker of White Claw, 39.6%
  • The Boston Beer Co., maker of Truly, 20.2%
  • Anheuser Busch InBev, maker of Bud Light Seltzer, 10.1%
  • Molson Coors Beverage Co., maker of Vizzy, 6.6%
  • Constellation Brands, maker of Corona Hard Seltzer, 3.1%
  • Other, 20.5%

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