NEW YORK — Hard tea and hard seltzer showed the most dollar sales growth in November, according to a Cowen analysis on Nielsen data for all outlets, including convenience stores.
The hard seltzer grew about 96% compared to the previous year in the four weeks ending on Nov. 28, achieving a 7.7% share of the combined beer category, the data showed. Hard tea followed, up 38.7% in the last four-week period.
While those categories saw great growth, dollar sales for total beer, combined beer, wine, cider and flavored malt beverages (FMBs) all saw growth decelerate relative to 12-week trends, Cowen said.
With hard seltzer leading the dollar growth in alcohol, what companies are coming out on top? Here’s a look at the year-to-date dollar share each company has, according to Nielsen and Cowen.
- Mark Anthony Brands, maker of White Claw, 39.6%
- The Boston Beer Co., maker of Truly, 20.2%
- Anheuser Busch InBev, maker of Bud Light Seltzer, 10.1%
- Molson Coors Beverage Co., maker of Vizzy, 6.6%
- Constellation Brands, maker of Corona Hard Seltzer, 3.1%
- Other, 20.5%