SAN DIEGO -- Who's Your Daddy Inc. said that Circle K has finalized its distribution schedule for the placement of its order through McLane Co. Inc. to supply Who's Your Daddy's King of Energy drink. The distribution schedule includes 281 Circle K locations throughout the southeastern United States, including Mississippi, Tennessee, Georgia, North Carolina and South Carolina.
Circle K has committed to feature King of Energy beverages in multiple store locations. This will include NASCAR cross-promotions during the year, commencing with Daytona Beach, [image-nocss] Fla., in February 2006.
The Circle K distribution schedule of 13,000 cases, which is expected to generate revenues in excess of $290,000, will be shipped from current production runs for both the Regular and Sugar-Free King of Energy drink.
Who's Your Daddy will also provide point-of-purchase displays and cooler barrels for all participating Circle K locations during the 2006 NASCAR promotions.
McLane will request and receive a volume forecast detailing daily sales from each Circle K location. Upon the success of the regular and sugar-free versions, King Of Energy will be distributed nationally by Circle K.
"I like the taste of Who's Your Daddy, and we want to be one of the first convenience store chains in the country to have the product readily available. We are one of the largest retailers of energy drinks, and I believe that once we begin promotions, Who's Your Daddy should do well in the market based on taste and marketability, said Russ Kidd of Circle K Southeast Division in Charlotte, N.C.
"Our National marketing campaign with NASCAR, along with the placement of the drink throughout Circle K locations, should prove to be a winning combination. NASCAR fans and Circle K patrons are telling us what they want and when they want it. Our goal is to keep the customers satisfied through promotions, as well as giving them a great tasting drink at a good price," said David Mitchell, Who's Your Daddy's executive vice president of business development.