CHICAGO -- In December, a panel of "product experts" from Whole Foods Market dubbed wine in a can among its top 10 food trends for 2016.
"As American wine drinkers become an increasingly young, diverse and playful bunch, winemakers are taking note," the grocer said. "Options that provide accessibility and convenience without trading quality, will continue to gain traction. Cue the aluminum can—a portable, easy-to-chill option that’s well suited for single servings and active, outdoor lifestyles. … Today’s pop-tops are the new popped-cork.”
It’s hard to say if Whole Foods was prescient or self-fulfilling ...
As the fourth quarter of the year nears, it’s hard to say if Whole Foods was prescient or self-fulfilling. Regardless, the upscale grocer got it right as wine in cans has indeed become one of the hottest alcohol beverages of the year, according to a report in The Independent, which clearly calls out younger legal-aged drinkers for the trend.
“In the latest installment of the ongoing saga known as ‘millennials ruin everything,' canned wine is—shock horror—firmly a ‘thing’ in the U.S.,” the newspaper reported this week. “They’ve now moved on to ‘tinnies,’ partly due to their convenience (something important to more than three-quarters of U.S. adults) and partly because they contain single-servings (attractive to almost half of U.S. consumers)."