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Beverages

Yesway Launches Private-Label Bottled Waters

Drinks are 'first of what will be many' proprietary products to roll out this year

WEST DES MOINES, Iowa -- Convenience-store retailer Yesway on June 4 launched Yesway Water, the company's initial category offering from its new and soon-to-be-expanded private-label line.

Available now in all Yesway stores, Yesway Water comes in spring, purified and enhanced types in several package sizes and designs, including a 20-ounce bottle, a 700-mL enhanced-water sport cap bottle, a 1-liter bottle and a 24-pack of 0.5-liter bottles.

The launch of Yesway Water includes the company's support of U.S. military and first responders. As part of Yesway's recent launch of a charitable giving program, Yesway Gives Back, Yesway will donate 5 cents from the sale of every specially marked bottle of new Yesway-branded water, up to $25,000, to Operation Homefront, a national nonprofit organization whose mission is to build strong, stable and secure military families so that they can thrive in the communities they have worked to protect.

"The launch of Yesway Water, the first of what will be many high-quality Yesway private-label products to be rolled out throughout this year, delivers on our promise to provide better, fresh and truly convenient food, beverage and product options to our customers," said Thomas Nicholas Trkla, chairman and CEO of Yesway. "Yesway-branded spring, purified and enhanced waters are all national brand-quality products at a compelling value that we created to meet the needs of our increasingly health-conscious customers.

"We have been developing our private-label product line for the past year and are very excited to launch it officially with the introduction of Yesway Water," Trkla continued. "We are equally proud to support Operation Homefront, a terrific organization which provides much needed support for military families."

Yesway is the retail brand of BW Gas & Convenience, West Des Moines, Iowa. The chain's portfolio consists of 101 stores in Iowa, Kansas, Missouri, Oklahoma and Texas.

Photos courtesy of Yesway. 

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