Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Not-So-Total Recall

Recession fears have consumers "sticking to what they know," less likely to recall new products

Beverages

PepsiCo Names Beraud CMO

PepsiCo Inc. has appointed Jill Beraud to the newly created position of chief marketing officer, reporting to Indra Nooyi, PepsiCo chairman and CEO.

Consumers continue to see alcoholic beverages as an affordable indulgence

Former Philadelphia Coca-Cola Bottling president, COO named president, CEO

Gold Peak, the premium ready-to-drink (RTD) tea from The Coca-Cola Co., announced the launch of Gold Peak Chilled Tea.

Products

Three beverage-makers strike distribution deals

Former 7-Eleven leader "surprised" by success of new impulse product offerings

NACS categorizes energy shots separate from beverages

New outlet caters to adrenaline junkies with racing fuel outside, Monster inside

Giving out free soda via couponing promotion with Chinese Democracy release

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