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Beverage and RTD drinks category news for the convenience- store retail industry
A-B plans to change exclusivity incentive with wholesalers, report says
"Cola Wars" have spread beyond soda
First packaging tweak in five years
A new report out of London outlined those factors that have driven success in the energy-drinks sector pioneered by Red Bull in 1987.
Dog On It! expands beverage offering
Red Bull Cola will hit store shelves in Las Vegas this June.
Anheuser-Busch is rolling out a brand extension of its flagship this fall called Budweiser American Ale, according to a report in AdAge.
Jumping on the energy-drink trend, Ocean Spray this month is launching Cranergy Energy Juice Drink.
C-store's suit alleges conspiracy to fix prices
Accelerated drop due to price hikes, fickle consumers