Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Fame in a Bottle

Celebrity labels boosting wine, spirits sales

Beverages

Not Just New, Different

Point of differentiation, unique marketing paramount in new-product launches

Miller High Life has launched Miller High Life Extras, a loyalty program that will reward consumers who are "living the high life."

Beverage company gets new name, emphasizes innovation

Retailer offering energy drink from Thailand

Products

Follows deals with Royal Farms, Fas Mart, NOCO, more

Combining two top-selling beverage concepts—coffee and frozen carbonated beverages—into one new drink, 7-Eleven Inc. has created the Slurpuccino.

Chicago, Dallas possible, but don't count Milwaukee out

Wal-Mart, Family Dollar tinker with food, beverage mix

Some beer distributors rethinking A-B exclusivity

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