Beverage and RTD drinks category news for the convenience- store retail industry


Heineken USA Names NE, Central GMs

Steffanci replaces Sloan; Larkins takes Steffanci slot


New Sources for Source

Energy-drink company adds 2 distributors

Global Beverage to acquire XStream Beverage Network of Md.

Malava Beverages LLC announced the consumer rollout of Malava Relax, the world's first natural juice drink enhanced with Kava and essential vitamins.

PayPass, e-Port deployment to include Dr Pepper, Snapple vending machines


Redbridge made for consumers with wheat, gluten allergies

Valero, Texas marketers group supporting TxDOT's drunk reindeer spots

Will leverage international expertise

Focus on new products as commodity costs rise, consumer demand falls

Watchdog group urges stricter regulations, threatens Enviga lawsuit

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